"To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment." -Ralph Waldo Emerson Emerson’s sentiment is at the core of personal branding. Telling people who you truly are helps them understand your unique value better, and can accelerate …
personal branding
Yikes! Poltergeists Are Messing with My LinkedIn Profile. Things Are Missing
Things Can Change on Your LinkedIn Profile Overnight . . . Keep an Eye on It! When was the last time you took a look at your LinkedIn profile? It may look quite a bit different than even a month ago . . . things may have moved around, some things may not be there anymore. Like all social …
Top 10 Ways to Build Your Online Personal Brand with LinkedIn
Among the many benefits LinkedIn offers both job seekers and careerists, it is one of the best places to build your online personal brand and differentiate the unique value you offer your target employers. Don’t believe me? Try Googling “your name” right now. If you have a fully fleshed out …
Why Is My Executive Job Search Taking So Long?
Executive job search is complicated and it can take a long time to land a job you covet and deserve. It requires plenty of planning and purposeful work . . . before you even begin the proactive process of networking your way into your next great-fit gig. Most people in executive job search …
LinkedIn Experts Speak Up About the Biggest LinkedIn Executive Job Search Mistakes
This article highlighting advice from LinkedIn experts came about because of a LinkedIn update I posted. What my update accomplished reinforces the importance of posting updates on LinkedIn and including @mentions, to engage conversation. Are you posting updates on LinkedIn regularly? This …
10 Reasons To Love Your Personal Brand
Do you care about your personal brand? Are you someone who thinks personal branding is not for you because it’s all about self-promotion, and you never liked tooting your own horn . . . or people who do? "Besides", you say to yourself, "branding is for products. I'm not a brand, I'm a …
Executive Job Search: You Don’t Know What You Don’t Know
You need to learn about how today's executive job search works, before diving in headlong. Before first speaking to new clients, I send them a few questions to answer. I want to determine whether we'll be a good fit to work together on personal branding and content development (resume, …
Give To Get the Best LinkedIn Recommendations
If you’ve ever been in the position of assessing candidates for your employer (or, if you are an employer yourself), you know how impressed you are by stellar recommendations, whether on the candidates' resume or bio or LinkedIn profile. Why are LinkedIn Recommendations So Important? Executive …
The Power of Volunteering For Your Personal Brand and Executive Job Search
If you’re not already volunteering (either locally or virtually) for an organization that's meaningful to you, think about getting involved. Savvy business leaders like you have so much to offer organizations that are a good fit for your talents, skills and sensibilities. And guess what? Along …
Keep Your Personal Brand Top-of-Mind with LinkedIn Updates
One of the many benefits of using LinkedIn for executive job search personal branding is the ability to stay top-of-mind with your network. One of the best ways to do that is with LinkedIn updates. Your job search network needs to include employees and hiring decision makers at your target …









