Personal branding is no longer optional in executive job search. Personal Branding A to Z covers all the bases. Those who take the time to dig deep and differentiate the unique value they offer their target employers typically land faster . . . in jobs that are a better fit. I've laid out the …
personal branding
LinkedIn Hashtags: A Smart Personal Brand-Building Tactic
If you've been active at all on Twitter, Facebook and other social media, you know about hashtags. However, you may not know much about LinkedIn hashtags. Maybe you're feeling inundated by those little cross-hatch figures or pound signs. No wonder. Hashtags are everywhere. It seems that …
How and Why Personal Branding Works
You may think you have a good handle on how and why personal branding works. Maybe you've read and completed my 10-Step Executive Personal Branding Worksheet (more about this below). And you've worked on building your brand and using it to land a great-fit new job. But there are many aspects …
LinkedIn Personal Branding Secrets for Executive Job Search
Check out the podcast I did on LinkedIn personal branding secrets with Mac Prichard of Macslist.org, as part of his "Find a Dream Job" series. Listen to the interview and get the transcript here. We based the interview on a popular post of mine, Essential Checklist to Optimize LinkedIn For …
4 Top-of-Mind Personal Branding Things To Do on LinkedIn
For successful executive job search, you need to network with and be visible to executive recruiters, other hiring professionals, and various other people. LinkedIn offers many top-of-mind personal branding opportunities, to remind them of your unique ROI. Staying in touch with these people can …
Uncertain Times for Job Search: Stay in the Loop Despite the Coronavirus
In these uncertain times for job search, the front page of the New York Times is covered with words we're all getting used to, but which still make us fearful: COVID-19, Coronavirus, pandemic, outbreak, wartime, shutdowns, working from home, remote work, etc. Very little else seems to qualify as …
Branding Manifesto Part 3 – The Personal Brand Social Proof Paradigm
The need for personal brand social proof is undeniable, but too many executive job seekers dismiss it or don’t understand it. In this part of my personal branding manifesto 4-part series, we're looking at online reputation, online identity and social media. Catch up with the first two parts in …
Branding Manifesto Part 2 – Define Your Personal Brand
I've put together a 4-part series to help you define your personal brand and put it to work for you in your executive job search. In Part 1 of this series, I covered: Personal Branding Hype and Myths vs. RealityWhat Personal Branding Really IsHow Authentic Branding Makes You Stand OutHow …
Branding Manifesto Part 1 – How Personal Branding Works
You may be skeptical about branding for executive job search. Once you understand how personal branding works, you'll understand why it's so important. In Part 1 of this series of 4 posts, I'm covering How Personal Branding Works The other 3 parts cover: 2 - How to Define Your Unique …
Want a Successful Executive Job Search? Run It Like a Small Business
Did you ever think about how much alike successful executive job search and successful small business management are? If you’ve been in a job search for a while, and not much is happening, you’d be wise to re-jig your strategy, and start thinking of running your job search like it’s a …